{ "title": "Състоянието на българските бизнес сайтове 2026", "generated_at": "2026-10-10T20:44:32.134153+00:00", "methodology": { "source_population": "Public website URLs from web-design.bg CRM business-lead dataset; no contact or personal data used.", "population_with_public_website": 15281, "sample_method": "Deterministic stratified sample by business segment using SHA-256 ordering.", "target_sample_size": 1000, "actual_sample_size": 1000, "segments": { "OTHER": 300, "ECOMMERCE": 200, "B2B_MANUFACTURING": 200, "PROFESSIONAL_SERVICES": 150, "HOTELS_TOURISM": 150 }, "crawl_scope": "Public homepage plus /robots.txt and /sitemap.xml only.", "timeout_seconds": 6, "max_homepage_bytes": 600000, "user_agent": "web-design.bg Research/2026 (+https://web-design.bg/)", "limitations": [ "This is a technical web-readiness audit, not a measure of business quality or revenue.", "Response time is a network/server response observation, not Core Web Vitals.", "Signals are detected from returned HTML and may miss client-rendered features.", "The sample comes from a business-lead dataset and is not a census of all Bulgarian companies." ] }, "overall": { "sample_size": 1000, "reachable": 768, "reachable_pct": 76.8, "https_supported_count": 713, "https_supported_pct_of_reachable": 92.8, "final_https_count": 725, "final_https_pct_of_reachable": 94.4, "title_count": 718, "title_pct_of_reachable": 93.5, "meta_description_count": 488, "meta_description_pct_of_reachable": 63.5, "viewport_count": 621, "viewport_pct_of_reachable": 80.9, "canonical_count": 441, "canonical_pct_of_reachable": 57.4, "structured_data_count": 359, "structured_data_pct_of_reachable": 46.7, "h1_exactly_one_count": 342, "h1_exactly_one_pct_of_reachable": 44.5, "wordpress_count": 300, "wordpress_pct_of_reachable": 39.1, "analytics_signal_count": 349, "analytics_signal_pct_of_reachable": 45.4, "contact_signal_count": 620, "contact_signal_pct_of_reachable": 80.7, "cookie_signal_count": 437, "cookie_signal_pct_of_reachable": 56.9, "robots_count": 631, "robots_pct_of_reachable": 82.2, "sitemap_count": 529, "sitemap_pct_of_reachable": 68.9, "median_response_seconds": 0.282, "p75_response_seconds": 0.642, "over_2s_count": 44, "over_2s_pct_of_reachable": 5.7 }, "by_segment": { "OTHER": { "sample_size": 300, "reachable": 198, "reachable_pct": 66.0, "https_supported_count": 188, "https_supported_pct_of_reachable": 94.9, "final_https_count": 190, "final_https_pct_of_reachable": 96.0, "title_count": 177, "title_pct_of_reachable": 89.4, "meta_description_count": 114, "meta_description_pct_of_reachable": 57.6, "viewport_count": 151, "viewport_pct_of_reachable": 76.3, "canonical_count": 98, "canonical_pct_of_reachable": 49.5, "structured_data_count": 77, "structured_data_pct_of_reachable": 38.9, "h1_exactly_one_count": 85, "h1_exactly_one_pct_of_reachable": 42.9, "wordpress_count": 54, "wordpress_pct_of_reachable": 27.3, "analytics_signal_count": 73, "analytics_signal_pct_of_reachable": 36.9, "contact_signal_count": 150, "contact_signal_pct_of_reachable": 75.8, "cookie_signal_count": 97, "cookie_signal_pct_of_reachable": 49.0, "robots_count": 153, "robots_pct_of_reachable": 77.3, "sitemap_count": 130, "sitemap_pct_of_reachable": 65.7, "median_response_seconds": 0.29, "p75_response_seconds": 0.611, "over_2s_count": 10, "over_2s_pct_of_reachable": 5.1 }, "ECOMMERCE": { "sample_size": 200, "reachable": 189, "reachable_pct": 94.5, "https_supported_count": 175, "https_supported_pct_of_reachable": 92.6, "final_https_count": 182, "final_https_pct_of_reachable": 96.3, "title_count": 186, "title_pct_of_reachable": 98.4, "meta_description_count": 137, "meta_description_pct_of_reachable": 72.5, "viewport_count": 170, "viewport_pct_of_reachable": 89.9, "canonical_count": 140, "canonical_pct_of_reachable": 74.1, "structured_data_count": 115, "structured_data_pct_of_reachable": 60.8, "h1_exactly_one_count": 92, "h1_exactly_one_pct_of_reachable": 48.7, "wordpress_count": 92, "wordpress_pct_of_reachable": 48.7, "analytics_signal_count": 108, "analytics_signal_pct_of_reachable": 57.1, "contact_signal_count": 170, "contact_signal_pct_of_reachable": 89.9, "cookie_signal_count": 141, "cookie_signal_pct_of_reachable": 74.6, "robots_count": 177, "robots_pct_of_reachable": 93.7, "sitemap_count": 158, "sitemap_pct_of_reachable": 83.6, "median_response_seconds": 0.3, "p75_response_seconds": 0.68, "over_2s_count": 13, "over_2s_pct_of_reachable": 6.9 }, "B2B_MANUFACTURING": { "sample_size": 200, "reachable": 148, "reachable_pct": 74.0, "https_supported_count": 139, "https_supported_pct_of_reachable": 93.9, "final_https_count": 138, "final_https_pct_of_reachable": 93.2, "title_count": 134, "title_pct_of_reachable": 90.5, "meta_description_count": 82, "meta_description_pct_of_reachable": 55.4, "viewport_count": 102, "viewport_pct_of_reachable": 68.9, "canonical_count": 73, "canonical_pct_of_reachable": 49.3, "structured_data_count": 53, "structured_data_pct_of_reachable": 35.8, "h1_exactly_one_count": 62, "h1_exactly_one_pct_of_reachable": 41.9, "wordpress_count": 48, "wordpress_pct_of_reachable": 32.4, "analytics_signal_count": 64, "analytics_signal_pct_of_reachable": 43.2, "contact_signal_count": 113, "contact_signal_pct_of_reachable": 76.4, "cookie_signal_count": 75, "cookie_signal_pct_of_reachable": 50.7, "robots_count": 115, "robots_pct_of_reachable": 77.7, "sitemap_count": 81, "sitemap_pct_of_reachable": 54.7, "median_response_seconds": 0.234, "p75_response_seconds": 0.564, "over_2s_count": 5, "over_2s_pct_of_reachable": 3.4 }, "PROFESSIONAL_SERVICES": { "sample_size": 150, "reachable": 122, "reachable_pct": 81.3, "https_supported_count": 115, "https_supported_pct_of_reachable": 94.3, "final_https_count": 116, "final_https_pct_of_reachable": 95.1, "title_count": 117, "title_pct_of_reachable": 95.9, "meta_description_count": 80, "meta_description_pct_of_reachable": 65.6, "viewport_count": 106, "viewport_pct_of_reachable": 86.9, "canonical_count": 75, "canonical_pct_of_reachable": 61.5, "structured_data_count": 67, "structured_data_pct_of_reachable": 54.9, "h1_exactly_one_count": 57, "h1_exactly_one_pct_of_reachable": 46.7, "wordpress_count": 59, "wordpress_pct_of_reachable": 48.4, "analytics_signal_count": 52, "analytics_signal_pct_of_reachable": 42.6, "contact_signal_count": 103, "contact_signal_pct_of_reachable": 84.4, "cookie_signal_count": 65, "cookie_signal_pct_of_reachable": 53.3, "robots_count": 100, "robots_pct_of_reachable": 82.0, "sitemap_count": 86, "sitemap_pct_of_reachable": 70.5, "median_response_seconds": 0.293, "p75_response_seconds": 0.678, "over_2s_count": 6, "over_2s_pct_of_reachable": 4.9 }, "HOTELS_TOURISM": { "sample_size": 150, "reachable": 111, "reachable_pct": 74.0, "https_supported_count": 96, "https_supported_pct_of_reachable": 86.5, "final_https_count": 99, "final_https_pct_of_reachable": 89.2, "title_count": 104, "title_pct_of_reachable": 93.7, "meta_description_count": 75, "meta_description_pct_of_reachable": 67.6, "viewport_count": 92, "viewport_pct_of_reachable": 82.9, "canonical_count": 55, "canonical_pct_of_reachable": 49.5, "structured_data_count": 47, "structured_data_pct_of_reachable": 42.3, "h1_exactly_one_count": 46, "h1_exactly_one_pct_of_reachable": 41.4, "wordpress_count": 47, "wordpress_pct_of_reachable": 42.3, "analytics_signal_count": 52, "analytics_signal_pct_of_reachable": 46.8, "contact_signal_count": 84, "contact_signal_pct_of_reachable": 75.7, "cookie_signal_count": 59, "cookie_signal_pct_of_reachable": 53.2, "robots_count": 86, "robots_pct_of_reachable": 77.5, "sitemap_count": 74, "sitemap_pct_of_reachable": 66.7, "median_response_seconds": 0.283, "p75_response_seconds": 0.728, "over_2s_count": 10, "over_2s_pct_of_reachable": 9.0 } }, "error_types": { "URLError": 226, "RemoteDisconnected": 2, "UnicodeError": 1, "TimeoutError": 3 } }